Brand Guidlines & Concept Design

the Montparnasse Association

client name
Montparnasse Association
business sector
NGO Association
project type
Branding & Mockup Design
project duration
07 business days
Brand Gudielines Design

about the project

Montparnasse, an NGO dedicated to Art, Culture, and Creative Industries, requested a cohesive brand identity to unify their diverse projects and to set a strong, recognizable presence. We began by creating a comprehensive brand guideline that would lay the foundation for all future endeavors.

The Main Color Palette was proudly guided by Klein Blue as the central color, defining Montparnasse's bold and vibrant spirit. Complementary secondary colors, including Sunny, Royal Red, Magnolia, and Dark Imperial Blue, were introduced to reflect various facets of the brand's identity. Additionally, we defined a detailed Shades section with 20 extra color options to provide flexibility while maintaining visual consistency.

For typography, Nohemi and Object Sans were chosen for their modern yet timeless appeal and versatility across different use cases. We also set clear guidelines for Logotype Variations to ensure proper use of the logo in both its standard and symbol forms. Visual identity standards were set across a broad range of brand collateral, including business cards, Instagram carousels, social media profiles, and essential materials like membership cards, event posters, and vinyl designs. This unified approach ensures Montparnasse’s message is communicated effectively across all platforms.
Mockup Design
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The final result is a cohesive and visually striking brand identity that unifies Montparnasse's diverse projects under one consistent brand. We crafted a comprehensive brand guideline centered around a striking color palette featuring Klein Blue and complementary hues, paired with versatile typography in Nohemi and Object Sans. The guidelines cover everything from logo usage to visual standards for business cards, social media, and event materials, giving a consistent and impactful representation of Montparnasse's vibrant spirit across all platforms.

project overview

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Ledope
Melodic Infinity
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info@nominal.agency

our address
North Macedonia, 1000, Skopje
USA, Wyoming, 82801, Sheridan
We provide simple and powerful digital realization for your needs, making complex ideas easy to understand and implement.
send a message
info@nominal.agency

our address
North Macedonia, 1000, Skopje
USA, Wyoming, 82801, Sheridan
send a message
info@nominal.agency

our address
North Macedonia, 1000, Skopje
USA, Wyoming, 82801, Sheridan
We provide simple and powerful digital realization for your needs, making complex ideas easy to understand and implement.
send a message
info@nominal.agency

our address
North Macedonia, 1000, Skopje
USA, Wyoming, 82801, Sheridan